Joseph Waring joins Mobile World Live as the Asia editor for its new Asia channel. Before joining the GSMA, Joseph was group editor for Telecom Asia for more than ten years. In addition to writing features, news and blogs, he… Read more AddThis Sharing ButtonsShare to LinkedInLinkedInLinkedInShare to TwitterTwitterTwitterShare to FacebookFacebookFacebookShare to MoreAddThisMore 27 JUN 2017 Tags LIVE FROM GSMA MOBILE WORLD CONGRESS SHANGHAI 2017: China Unicom accelerated its NB-IoT rollout as it looks to the expanding range of IoT applications to drive future revenue growth and make up for an expected flattening in mobile traffic revenue growth.Shen Hongbo, general manager of Shanghai Unicom, said during a keynote at the GSMA’s Global Mobile IoT Summit the potential for mobile subscriber growth is low in Shanghai, and while it is seeing continued growth in mobile traffic, which is driving revenue this year, the growth rate is expected to flatten starting next year.“We’re seeing a bottleneck in [subscriber] growth in Shanghai, and we don’t see a lot more income being generated from traffic. More revenue will be generated from IoT, converged businesses as well as content-related operations. We will have to rely on IoT to grow our business,” he said.Shen expects the IoT market to be driven by low-power, low-speed data collection applications like smart metering. Unicom estimates China’s low-power segment at three billion connections while the high-speed segment will be less than 200 million.“So we’re first looking at the low-power, extended coverage market. This will be our priority,” he said.China Unicom, Shanghai Unicom’s parent company, selected NB-IoT because it was the more mature technology in 2016 when it decided on an LPWA technology, he said, adding it is “always safe to go with the flow”, given many operators are opting for NB-IoT running on the 900MHz band.Its NB-IoT network covering all of Shanghai went live on 5 May.In addition to Shanghai, China Unicom launched NB-IoT in Guangzhou, Shenzhen and Fuzhou, with applications including smart parking, smart fire sensors and smart meter services. Author HomeMWC Shanghai 2017 China Unicom looks to IoT to drive future growth China UnicomNB-IoT Previous ArticleInnovation takes centre stage at MWCS 17Next ArticleEricsson to focus on telco clients Joseph Waring
The Werks took to Facebook on Tuesday to announce that the band will take a one-year hiatus from hosting its annual Werk Out Music & Arts Festival at Legend Valley in Thornville, OH.In the post, the band first expressed gratitude to all of the people that helped them reach the festival’s 10-year milestone last summer. The group acknowledged, however, the commitment of time and resources that go into producing a large outdoor festival year-after-year. Due to a variety of circumstances, including Phish throwing The Werks a “curveball” and announcing three shows at the nearby Ruoff Music Center in Noblesville, IN the same weekend that the Werk Out historically occurs, they reluctantly announced that The Werk Out would not take place this summer.Related: Winter Werk Out, The Summit, & Keeping It Homie With Rob Chafin Of The Werks [Interview]There was a ray of hope in the band’s otherwise cloudy post, however, as they emphatically announced that the festival would be back and better than ever in 2021. The group recognized that this past year’s festival was plagued by growing pains that drew the ire of fans. The Werks assured their fans that the 2021 festival would do away with all of those unfavorable practices by re-establishing their BYOB policy, eliminating alcohol checkpoints, and omitting additional parking fees.“For the next year and a half, we will be planning the BEST Werk Out Festival yet! There will be no alcohol sales or alcohol checkpoints, it will be BYOB again! There will be no parking fees, everything will be included in the ticket price. We will be bringing it back to the party that everyone fell in love with. The Werk Out is not just about the music and the art; it’s about the community, the vibe, and the experience that we create together.”The Werks themselves recently returned from a six-month hiatus that began after the 2019 edition of The Werk Out and ran until February 7th when the band took the stage at The Bluestone in Columbus, OH, for the annual Winter Werk Out celebration. While The Werks are technically back from break, their only scheduled show of 2020 is an appearance at Summer Camp Music Festival in Chillicothe, IL, over Memorial Day weekend. For up-to-date information on The Werks, head to the band’s Facebook page.Below, read the full Facebook post from The Werks.
My colleague, the avid reader Kate Olsen sent me a fascinating AdAge article by Doug Levy and Bob Garfield on the future of marketing, and I think it’s worth reflection.Here is my take on the ideas that grabbed me in the article, “The Dawn of the Relationship Era,” along with what I think they mean to nonprofits:1. Manipulation backfires. You shouldn’t be going for the quick sale (or donation) – you should be going for trusted, sustainable relationships. Don’t send an appeal and skip the stewardship. That will make you the Comcast of nonprofits.2. The network effect is enormous. The old funnel has been flipped, and it’s not about what we say but what consumers say about us to each other. The people who love your cause are your greatest asset. Think of them not as fawning fans but as powerful champions.3. Core values can’t be faked. You have to walk your talk. Companies with a true purpose trump companies who use cause affiliations as a cosmetic ploy to cover up their lack of caring. Keep that in mind when you choose your partners.4. Everything you do is the new media department. Social media isn’t about your tweets — the masses play out who you are online. Remember that in all aspects of your operations. How you treat others is how you will be portrayed in social media!To do this all well, look inside and be honest. As the article notes: “In the words of that Danish marketing guru, Polonius: ‘To thine own self be true.’ Counterintuitive as it may seem, a pillar of the Relationship Era is that it is better to look inward than define your business as the accumulation of your public’s often fickle, shortsighted tastes.” For nonprofits, this is even more important. Know why you matter, and make it matter to others. That is the great, messy, thoroughly human essence of marketing.