Mexican berry campaign running well ahead of sched

center_img India pushes back U.S. apple tariff rise date … The California Avocado Commission (CAC) has launched a new advertising campaign for the state’s 2019 avocado season, which kicked off in April.It aims to appeal to consumers who drive up category sales the most, labeled by the CAC as “premium Californians” and “super avocado users”.The CAC hopes to reach this demographic with highly targetable media, including its bright “Made of California” graphics, which appear in California outdoor ads as well as digital and social advertising.In the case of its audio advertising, commercials via Spotify let listeners know California avocados are in season, as CAC’s digital content partners broadcast recipe usage ideas and California avocado-specific messaging.Meanwhile, newly created videos on popular streaming platforms, such as Hulu, feature local avocado growers and California avocado groves.As for CAC’s time-honored decision to feature growers and groves in its videos, that move was influenced by its marketing program research. You might also be interested inlast_img read more