Weekly Wrap-up: Does the Android Brand Make You Think of Google?

first_img5 Apps for Working From the iPadLet’s be real about this. You can’t do everything on an iPad. As Shawn Blanc pointed out the other day, you can’t make iOS apps on it, for example. But you might be surprised by how much real work you can do on it with the right tools. If your work requires generally office-like capabilities, there are definitely iPad solutions. More 8 Best WordPress Hosting Solutions on the Market Tags:#community#web#Weekly Wrap-ups Google Is Now a Graphing CalculatorGoogle has decided to make its simple search box into yet another thing. It’s now a WebGL-powered 3D graphing calculator. If you type in a two-variable function, Google’s search box on the desktop will graph an animated, interactive, 3D plot right in your browser. More A Web Developer’s New Best Friend is the AI Wai… How to Jailbreak According to chpwnWhen you jailbreak an iOS device for the first time, you have a lot to learn. 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You can subscribe to the Weekly Wrap-up by RSS or by email. 10 AirPlay-Ready iPad Apps That Make Apple TV Worth ItWhen I first unboxed the new 1080p Apple TV and plugged it in, I wasn’t blown away. Having used a Boxee Box for the last 16 months, I’ve come to expect flexibility and a broad selection of content sources from my streaming set-top boxes. In fact, after several minutes of playing around with it, I was tempted to box it back up and send it back. More The Unspoken Etiquette of Facebook Photo TaggingThat afternoon, the Facebook notifications just kept rolling in, one after the other. You’ve been tagged in a photo, the social giant eagerly announced via email, again and again. The subject of many of those photographs – we’ll call her Stacey, as she has requested anonymity – was not expecting these images to be published online, to say the least. 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More Top Reasons to Go With Managed WordPress Hosting For Google, to Play Is to Fight the Commoditization of AndroidWhen you think of Android, do you think of Google? No, probably not. Android as a brand conjures up associations with the little green robot, the sound of your phone’s Droid tone, Motorola, Samsung and even Verizon, but rarely Google. For that reason, Google has rebranded the Android Marketplace as Google Play. Is it too little too late or is it a smart move to lessen brand dilution? Dan Rowinski takes a look at the reasons for the rebrand and its hope for success in this week’s top story, For Google, to Play Is to Fight the Commoditization of Android.From our readers:Jay Godse – Android is not a strong enough brand to do what it needs to do for Google. It is valuable to developers as a technology brand. It is valuable to handset makers and carriers as a customer attraction brand. It is valuable to consumers as a place to buy apps for Android phones,i.e. a commerce brand. In the long run, Android cannot be all three things. The weakest brand facet of Android is the commerce brand, so it is a good decision to separate it from the technology and customer attraction brands in the form of Google Play.Personally, I don’t think that the name “Google Play” captures the right value proposition to customers of the Android marketplace. “Google Market” might have been a better choice. However, at least the brand is separate from the technology and customer-attraction brand facets of Android. robyn tippins The Android Marketplace is rebranded as Google Play. All of this and more in the ReadWriteWeb Weekly Wrap-up.After the jump you’ll find more of this week’s top news stories on some of the key topics that are shaping the Web – Location, App Stores and Real-Time Web – plus highlights from some of our six channels. Read on for more.last_img read more