DICE GM pushes back against Battlefield V anger”Player choice and female playable characters are here to stay,” says Oskar Gabrielson after complaints over game’s inclusion of womenBrendan SinclairManaging EditorFriday 25th May 2018Share this article Recommend Tweet ShareCompanies in this articleEA DICEWhen Electronic Arts unveiled Battlefield V this week, a portion of the audience was unimpressed, and rallied around the #NotMyBattlefield hashtag on Twitter to let EA and developer DICE know.One of the most common complaints about the game had to do with its inclusion of women. The standard edition box art in particular featured a woman, and a reveal trailer showed off another fighting with a prosthetic hand. Today, DICE GM Oskar Gabrielson responded to the complaints on Twitter, conceding no ground to the people angry over the women in the game. Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games “First, let me be clear about one thing. Player choice and female playable characters are here to stay,” Gabrielson said in a thread of tweets. “We want Battlefield V to represent all those who were a part of the greatest drama in human history, and give players choice to choose and customize the characters they play with.”Our commitment as a studio is to do everything we can to create games that are inclusive and diverse. We always set out to push boundaries and deliver unexpected experiences. But above all, our games must be fun! The Battlefield sandbox has always been about playing the way you want. Like attempting to fit three players on a galloping horse, with flamethrowers. With BFV you also get the chance to play as who you want. This is #everyonesbattlefield.”Despite the recent controversy, women aren’t entirely new to the Battlefield series. 2016’s Battlefield 1 featured a female protagonist in one of its “war story” single-player campaigns, and added women to the multiplayer mode for the first time in the series’ history.Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Publishing & Retail newsletter and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesRestoring trust in Star Wars Battlefront IIDesign director Dennis Brännvall reflects on the fallout from the loot box controversy, and how DICE has won back the communityBy James Batchelor A year agoPatrick Bach leaving DICE – ReportGM of Swedish studio leaving after 15 years with EA’s Battlefield studioBy Brendan Sinclair 4 years agoLatest comments (5)AbdulBasit Saliu Mechanic, Flowmotion Entertainment Inc2 years ago As a newcomer to the franchise with the release of Battlefield V, I am so Hyped!!!!!! 3Sign inorRegisterto rate and replyJames Berg Games User Researcher 2 years ago Trying to reap the benefits of taking a stance, while at the same time avoiding the risk of scaring away customers by taking a stance, through the strategy of taking a stance against people who are not there to begin with, is the ultimate in corporate risk aversion strategies.But did it help Ghostbusters when Sony did it, or Star Wars Solo when Disney did it? Especially Disney went out of their way to make a stand for their character Lando and his pan-sexuality, which only exists on Twitter outside the movie. You see the movie and realize that there is no pan-sexuality, it is but a joke played on a delusional robot mistaking Lando’s narcissism and love for the robot’s function with romantic love before everything takes a dark turn ripped straight from a Rick & Morty episode.This PR behavior creates a problem, since it becomes harder for a normal person to identify real outrage, when there is an everpresent layer of promotional outrage. Real topics need a good signal to noise ratio, while PR only needs noise and therefore opens the floodgates. #notmybattlefront is twitterbait at its best. Designed to illicit that quick emotional response that leads to a retweet before thinking about what is happening. 1Sign inorRegisterto rate and replySign in to contributeEmail addressPasswordSign in Need an account? Register now. 1Sign inorRegisterto rate and replyShow all comments (5)Klaus Preisinger Freelance Writing 2 years ago @klaus Lando’s sexuality was actually confirmed by the writer – it was deliberate, not just something the Twitterverse wanted to see. He definitely flirts with Han as well 🙂 2 years ago Considering how little outrage PUBG, Fortnight, Overwatch, Quake Champions and others generate on the same issue, one cannot help but wonder where the truth ends and the astroturfing begins. Is self-victimization to go after pity-coverage a thing now? 1Sign inorRegisterto rate and replyKlaus Preisinger Freelance Writing 3Sign inorRegisterto rate and replyTudor Nita Lead Programmer, Gameloft Romania2 years ago @Klaus Preisinger:Would of been the same thing with any other change. Weirdly enough, it’s the same people asking for it.Regardless, a nice little man-child outcry over some unimportant bits will probably help Dice. Besides the publicity, plenty of real issues will be overlooked while both sides are focusing on this.